Performance Marketing
Job Description:
- Develop and execute performance marketing strategies tailored for Shopify, including but not limited to paid search, paid social, display advertising, and affiliate marketing.
- Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads Manager, and Display & Video 360 to drive traffic and sales to our Shopify store.
- Conduct thorough keyword research, audience targeting, and competitor analysis specific to Shopify to identify opportunities for campaign optimization.
- Monitor Shopify analytics and campaign performance metrics to identify trends, insights, and areas for improvement.
- A/B test ad creatives, landing pages, and Shopify store elements to improve performance and drive efficiency.
- Collaborate with cross-functional teams, including design, content, and Shopify development, to optimize the user experience and conversion funnel on our Shopify store.
- Stay up-to-date with Shopify platform updates, best practices, and emerging technologies in performance marketing for e-commerce.