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Brief
Design a logo for a brand that want their customers to feel excitement, the way they did when they were kids.
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Team
Design & Research
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Timeline
15 days
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Goal
Make the kid like excitement alive and known in the logo with the five senses.
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Results
Logo Design & Guidelines
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Industry
Fashion B2C
Research
We conducted a small survey with different age groups and gave them a key an "anywhere key", through which they can go to any part of the world. Here's a sketch of what people recited.
Magical Bubble -
To be able to pop the bubble and get anything they wish for.
Serenity -
Sitting still between the mountains and feeling the peace.
Curiosity -
Going anywhere and seeing unusual objects.
Learning -
Classroom where teacher answers all his questions.
Excitement -
Roller coaster ride to feel all the senses.
Ideation
Every Sense Is Active - Every Part Of The Brain Is Active to have this adrenaline rush in day-to-day experiences
Keywords - Curious, Excitement.
Logo Iterations
Logo Evolution
The logo transformed from a sketch of a man diving to flying in the sky, into the possibilities alongside the color palette.
Logo Breakdown
Color Palette
Type Logo
