• Brief

    Design a logo for a brand that want their customers to feel excitement, the way they did when they were kids.

  • Team

    Design & Research

  • Timeline

    15 days

  • Goal

    Make the kid like excitement alive and known in the logo with the five senses.

  • Results

    Logo Design & Guidelines

  • Industry

    Fashion B2C

Research

We conducted a small survey with different age groups and gave them a key an "anywhere key", through which they can go to any part of the world. Here's a sketch of what people recited. 

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Magical Bubble -

To be able to pop the bubble and get anything they wish for.

Serenity -

Sitting still between the mountains and feeling the peace.
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Curiosity -

Going anywhere and seeing unusual objects. 

Learning -

Classroom where teacher answers all his questions.
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Excitement -

Roller coaster ride to feel all the senses. 
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Magical Bubble -

To be able to pop the bubble and get anything they wish for.

Serenity -

Sitting still between the mountains and feeling the peace.

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Curiosity -

Going anywhere and seeing unusual objects. 

Learning -

Classroom where teacher answers all his questions.

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Excitement -

Roller coaster ride to feel all the senses. 

Ideation

Every Sense Is Active - Every Part Of The Brain Is Active to have this adrenaline rush in day-to-day experiences
Keywords - Curious, Excitement.
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Ideation

Every Sense Is Active - Every Part Of The Brain Is Active to have this adrenaline rush in day-to-day experiences

Keywords - Curious, Excitement.
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Logo Iterations

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Logo Iterations

Logo Evolution

The logo transformed from a sketch of a man diving to flying in the sky, into the possibilities alongside the color palette.

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Logo Breakdown

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Color Palette

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Type Logo

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