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Brief
Maxzone Smart Tech Odour-Free Polo – Proof Campaign.
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Team
Cinematography, Editing & Research
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Timeline
15 Hours
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Goal
To showcase all-day freshness in extreme conditions.
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Result
3.7M - Views
24.6K - Likes -
Industry
Fashion B2B & B2C
Smart Tech Polo: “Odour-Free, All Day”
We tested the odour-free claim by leaving the Smart Tech Polo inside a busy Mumbai cooking kitchen for 8 hours. While strong food smells stuck to everyone’s clothes, the polo stayed completely fresh with no odour. We then asked people to smell it, and they confirmed it smelled like “nothing” — proving it remains odour-free even in extreme conditions.