1. Develop and execute performance marketing strategies tailored for Shopify, including but not limited to paid search, paid social, display advertising, and affiliate marketing.

2. Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads Manager, and Display & Video 360 to drive traffic and sales to our Shopify store.

3.Conduct thorough keyword research, audience targeting, and competitor analysis specific to Shopify to identify opportunities for campaign optimization.

4.Monitor Shopify analytics and campaign performance metrics to identify trends, insights, and areas for improvement.

5.A/B test ad creatives, landing pages, and Shopify store elements to improve performance and drive efficiency.

6. Collaborate with cross-functional teams, including design, content, and Shopify development, to optimize the user experience and conversion funnel on our Shopify store.

7.Stay up-to-date with Shopify platform updates, best practices, and emerging technologies in performance marketing for e-commerce.

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